VR Home Decor Marketplace

1. Problem Statement

The home decor and real estate sectors in India faced several challenges:

Fragmented Marketplace: Consumers struggled to find a centralized platform offering a comprehensive range of interior and architectural products.

Lack of Visualization Tools: Buyers found it difficult to visualize how products would look in their spaces before purchase, leading to hesitation and reduced confidence in online shopping.

Limited Access to Professionals: Homeowners and developers had difficulty connecting with trusted architects and interior designers, hindering project execution.

Inefficient Sales Process for Developers: Real estate developers lacked effective tools to showcase properties under construction, impacting pre-sales and customer engagement.

2. Solution Provided

Developed an integrated platform addressing these challenges through:

• Comprehensive E-commerce Marketplace:

Over 60,000 interior and exterior decor materials available online, including wall finishes, flooring, lighting, and fixtures.

User-friendly interface allowing consumers to browse and purchase products seamlessly.

• Advanced Visualization Tools:

Implementation of VR/AR/AI technologies enabling users to experience real-life viewing of apartments and homes before construction completion.

Features like 360° interactive virtual reality tools, video walkthroughs, and sample house visualizations enhance buyer confidence.

• Professional Network Integration:

Connection with over 6,000 architects, interior designers, and consultants, allowing users to find and collaborate with professionals suited to their project needs.

Access to more than 15,000 design ideas for inspiration.

• Developer Support through 'Property Mirror':

A dedicated solution for real estate developers to showcase properties using virtual reality, aiding in pre-sales by providing potential buyers with immersive experiences of projects under development.

Data analytics reports and sales tracking enhance decision-making and marketing strategies. ​

3. Business Impact

The implementation of TheRoots.in's integrated platform led to significant outcomes:

Enhanced Customer Engagement:

The use of VR/AR/AI technologies increased user interaction and time spent on the platform, leading to higher conversion rates.

Expanded Market Reach:

By offering a vast array of products and connecting users with professionals nationwide, TheRoots.in positioned itself as a one-stop solution for home decor and real estate needs.

Improved Developer Sales:

The 'Property Mirror' feature enabled developers to effectively market under-construction properties, resulting in increased pre-sales and customer satisfaction.

Strengthened Professional Network:

Architects and designers benefited from increased visibility and project opportunities, fostering a collaborative ecosystem within the platform.​